Greetings Strong Humans,

There’s a growing trend I’ve been noticing online, and honestly, it’s been gnawing at me.

It’s the growing backlash against those raising awareness and offering real strategies to support folks on the path of aging and evolving health and wellness needs. Even when the people sharing this info are experienced, credentialed, and thoughtful, many are still getting dragged through the comments.

Yes, I get it. Some of the advice might feel hard to hear or implement. Maybe it feels like pressure to lift heavy, track protein, or completely overhaul your life. And no, not every message is for every person. But what’s troubling is the tone of the criticism, and how often it turns into seemingly personal attacks, especially woman-to-woman.

There’s a difference between healthy debate and unnecessary tearing down. And lately, the lines are getting real blurry.

We are in an age where it’s easier than ever to get attention online by criticizing someone else. The algorithm rewards outrage and divisiveness. And let’s face it, credibility is often buried under a great hook and slick editing.

This means many highly qualified, passionate practitioners have to play the content game to keep up. We share reels, promote our programs, write newsletters (hi 👋) because that’s what it takes to get good information seen. That’s not a “money grab.” That’s what staying relevant in a noisy world looks like.

And here’s the hard truth: most of us didn’t get into this work because we love promoting ourselves, we got into it because we love helping people. Period. But if we don’t speak up, someone with less experience but more marketing skill will. It’s frustrating. It’s a long, messy journey to connect the dots between your passion, your purpose, and actually being seen. I’ve been working on it for years, and sometimes I nail it, and sometimes I want to throw my phone in the lake.

But this is part of the work. Because the final piece of ikigai (the Japanese concept of purpose) is getting paid for what you’re good at. And if we want to keep doing the work we love, we have to make it sustainable. That means learning to speak up, share the message, and yes, market with integrity.

Do people make mistakes? Sure. Are there grifters out there? Absolutely. But targeting experienced practitioners who are working to educate and empower others around strength, protein, recovery, and hormones, just because their message is gaining traction or monetized, isn’t fair. Critique is healthy. But dragging people down for sharing evidence-based tools just because they’re successful? That’s unproductive. And it misses the point.

Advice ≠ Obligation

When someone says:

  • “Strength training supports bone density,”
  • “Higher protein can aid muscle retention,”
  • “Plyometrics improve power and balance,”

…it’s not a mandate. It’s an option. A tool. A path you can take or leave.

You’re allowed to say: “That doesn’t work for me right now.”
What you’re not entitled to do is publicly bash someone who shares that information with integrity.

Let’s name it: much of the criticism I’m seeing is disproportionately aimed at women, by other women. And that hurts.

There’s something deeply sad about seeing smart, capable, educated women spend time attacking others trying to help. Especially when those others are often sharing personal experience, research, and years of professional training.

It doesn’t have to be this way. We don’t have to agree with every message or every method, but we can choose grace over dragging. We can choose curiosity over contempt.

Here’s how I try to approach info online or anywhere for that matter:

  • Ask: “Is this advice intended for someone like me?”
  • Ask: “Do I have the capacity to try this right now?”
  • Ask: “Does this resonate with my goals, body, and needs?”
  • If no, keep scrolling. If yes, try it with flexibility.

Criticism that offers no solution is noise. Constructive discussion that leaves room for nuance? That’s gold.

We are not all the same. Our needs, capacities, and realities vary wildly. But the message doesn’t have to be “everyone’s wrong.” Sometimes the message is:

“This isn’t for me right now, but I see how it might help someone else.”

That’s the kind of discourse that builds bridges instead of burning them.

Let’s do more of that.

And if you’re someone trying to get good information into the world? Keep going. I see you. I support you. Don’t let the critics stop you from doing work that matters.

With strength & compassion,
Coach Christine

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